As much as the text book annoyed me (the author was complicated and pompous) I found its influence effectively altering my own perception of media. I begin to see social messages in almost everything I was exposed to, metaphors where there were none even intended, and meaning, both intentional and subliminal, in everything I saw and heard. I began to notice furthermore how others were affected by these things.
I found a new hobby in pointing out all of this glorious knowledge to friends and family, who most of the time simply wished I would shut up. In consideration of them, I thought this blog could serve as an outlet for my observations, until which time I can write a pretentious text book on the subject. Until I can be inspired effectively, allow me to expose you to some examples of this type of commentary by other authors here , there and everywhere.
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